Commercial Pet Photographer
With years of experience and a passion for pet photography, I specialize in creating captivating images that will make your pet brand truly stand out. Whether you’re a creative director, advertising agency, art director, or designer, I understand the importance of visually appealing and emotionally moving content that grabs attention. From adorable dogs to charming cats, I have the expertise to bring out the unique relationships and personalities of pets and their owners. Trust me with your commercial pet photography and videography.
The Art of Pet Photography in Advertising
Some insight as to how my workflow can bring out your brand’s story.
People & Pets Lifestyle Photography
You can put a person and a dog together on a couch. Getting them to look like they’ve shared that couch for years takes a little more work.
When we cast actors for pet lifestyle shoots, I’m looking for people who understand that bond. How they touch an animal, respond to it, and let it get close makes a difference. The connection needs to feel familiar, even when our cast has just met.
I’ve spent over 25 years photographing commercial campaigns for brands including Purina, Milk-Bone, PetSmart, and Kal-Kan. Directing people and animals together has been a big part of that work.
Start With the Story
Before we cast or choose a location, we talk through what’s happening in the photograph. What’s the relationship? What are they doing together? What does the viewer need to feel or understand?
That gives everyone something to work toward. It helps us choose the right actors and animal talent, and gives our trainers time to prepare for any specific actions.
On set, I give the actors something to do: play, settle in together, get ready for a walk. Then we work on the details that make it feel real. A hand resting on a dog, where someone is looking, or how they respond when the animal does something unexpected.
Years of doing this help me recognize when to give direction and when to keep shooting. We plan for what the client needs and leave room for something we hadn’t thought of.
Behind the Scenes
There’s a crew making these moments possible. I work closely with animal trainers, stylists, assistants, and the agency team so we’re ready when the interaction comes together.
My team and I can help with casting, animal talent, locations, wardrobe, crew, and postproduction. We shoot on location and at my 4,500-square-foot studio in Torrance, working alongside agency production teams or putting the production together.
Have a concept or layout you’d like to talk through? Give me a call. I’m happy to get involved while the ideas are still taking shape.
Check out my amazing crew and me in action.